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Comedian Kevin Hart, a featured guest speaker and brand ambassador at this year’s NIKE innovation event in New York City, talked innovation, wearable tech and the Nike+ community. Mark Parker – CEO of Nike, briefed everyone on the innovations of the day. One of the big show stoppers was the newest shoe unveiled by NIKE, the HyperAdapt 1.0. Whats amazing about this shoe is that they automatically lace themselves up, with two buttons on the side that will allow you to tighten and loosen further if necessary. This shoe is built with adaptable sensors and a lit up midsole.

              “Innovation at Nike is not about dreaming of tomorrow. Its about accelerating toward it, ” says Tinker Hatfield. “We’re able to anticipate the needs of athletes because we know them better than anybody. Sometimes, we deliver a reality before others have even begun to imagine it.”

               The NIKE HyperAdapt 1.0 will be available only to members of Nike+ release date at the beginning holiday 2016 in three colors. To become a NIKE+ member and sign up for notications about the NIKE HyperAdapt 1.0 go towww.nike.com.

 

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