Behind the Photo Shoot

We always see beautifully edited final photos everywhere we go. Whether it is on a huge billboard in Times Square or even on someone’s Instagram page, it all takes a tremendous amount of work that people don’t usually realize or see. There is usually one word that sums up entirely the image that pops up into a person’s mind when they think photo shoot and th[...]

Peter Langner Bridal Show

Expect nothing, but the best from Peter Langner and it showed on the runway during New York Bridal Week. I mean what can you expect from gowns designed and made in such an influential city like Milan? It is amazing how simply elegant his gowns were. Nothing was overdone because that can often be a problem with bridal gowns. You don’t want to look like you ar[...]

Kenwerks Press Preview 2016

Every once in a while we run into specific Brands that are destined for greatness, whom already are great in their own right. Kenwerks, a creative Marketing firm with teams in the NY and LA areas, is just that, GREAT !  As their website suggests, they are the one-stop shop for brands to launch and reinvent themselves. being the fashion network[...]

16th annual Fusion Fashion Show Fashion Institute vs Parsons School of Design

••• App had the pleasure to cover this years 16th Annual Fusion Fashion show, a fashion runway competition between Fashion Institute of Technology and Parsons School of design. With a series of student designers who showcased some very unique creative designs and innovative outfit ideas, this years competition was nothing short of brilliant. Every[...] at Nike Air Max Con NYC

There is no better way to bring in the spring than checking out the Nike Air Max Con in NYC ! We were absolutely in awe of the plethora of different Air Max and colorways that were released over the years. Even a sneaker head would have found some nice jewels that may have slipped their radar over the years. One of my personal favorites are the lime green Ni[...]

Nautica Fall'16 Press Preview

Nautica never fails to stay true to its brand identity. It is truly "inspired by the sea and designed in the city", which is why we all love it. It is original. We were lucky enough to attend the Nautica Fall'16 Press Preview at their headquarters in NYC and got a sneak peak at their upcoming fall collection, which we would love to share with you. As we all [...]

Fightball - Fashion meets basketball

The Fightball event was extremely unique, with an interesting set of rules that applied to the game itself. The fashion aspect explained and represented what the event stood for, including the shirts and hats, which were black and white with the fightball logo printed on all attire very blantly. There were black sweaters with all black lettering which could [...]